Positioning & narrative
Define the ideas, stories and perspective that make you distinct. We build your narrative, content pillars and voice around the audience you need to reach.
Personal brand strategy & content
Build your name.
Grow your business.
We build the personal brands of founders and leaders, turning their expertise into attention, authority and commercial opportunity.
Branding. Thought-Leadership. Narrative. Credibility. Pipeline. PR.
About For The Record
Your reputation is already being formed. We make it worthwhile.
We uncover the thinking only you can own, then turn it into a consistent content system that earns attention for the right reasons.
Your experience, your point of view and your personality, made clear.
We don’t just build audiences.
We build relevance.
What we do
From expertise
to influence.
Done-for-you content
We handle strategy, ghostwriting, creative direction and planning. Podcasts, interviews, speaking occasions and your stories become channel native, repurposed and fully utilised.
Growth & opportunity
We create bigger conversations, more pipeline and credible partnerships through thorough community engagement, optimisation and performance reviews.
Why For The Record
We build the person
to grow the business.
Your personal brand isn't separate from business growth. It's a vehicle for it.
Your voice should sound like you as that’s your USP. We have journalist-educated content writers who don’t rely on AI.
Every story ladders back to the reputation and business you are building. Personal brand is big-picture thinking, a marketing channel that creates a halo effect.
When you’re building a business, you’re time poor. But that doesn’t mean your story shouldn’t be shared. A low-friction system extracts your thinking without swallowing your calendar.
Why now
In a low-trust world,
people are the signal.
People buy from people.
consumers are more likely to purchase from a company whose people consistently share their story.
of company market value is attributed to CEO reputation.
of buyers trust a company more when its senior team shows up credibly online.
Client features
Client results
Attention that
compounds.
Impressions122,29615,141% growth
June 2026July 2026August 2026
02 / Ash BlackCo-Founder, nuAura Health
From launch story
to visible authority.
Clear positioning and a consistent LinkedIn system turned Ash's entrepreneurial story into credibility for his health tech launch.
3,000LinkedIn followers
100%Follower growth
122,296Impressions
Engagements27,869666% growth
Aug 2025Apr 2026Aug 2026
01 / Marisa PosterCo-Founder, PerfectTed
From founder voice
to cultural authority.
Thought leadership across leadership, culture and ADHD turned Marisa’s perspective into consistent engagement, reach and high-value opportunities.
13Podcasts & speaking events booked
8,000Instagram followers / 33% growth
35,000LinkedIn followers / 13% growth
Impressions8,629,079Past 365 days
OctAprOct
03 / Alex VaccaFounder, ContentIQ
From expertise
to commercial pipeline.
A structured LinkedIn content system turned Alex’s operating expertise into a 54,000-person audience and measurable commercial demand.
57,000LinkedIn followers / 166% growth
8,629,079Impressions / 210% growth
Combined impressions39,571Top 3 posts
04 / Ash HolmesFounder and B2B growth leader
From industry expert
to a leading female voice.
Strategic founder content established Ash as a distinctive voice in B2B growth and operations, creating conversation around the thinking behind the business.
72,000LinkedIn followers / 122% growth
114,000Monthly impressions / 114% growth
Contact us
Tell us who you are
and what you are building.
See what can happen in 3 months ↗Email us directly: hey@forthe-record.com