Strategy & PositioningKnow what you stand for.
We define your positioning, narrative, audience and point of view, then build the personal brand architecture around where you want to go.TOVPERSONAL BRAND PLAYBOOKPOSITIONINGICPCONTENT PILLARS
About For The Record
Your reputation is already being formed. We make it worthwhile.
We define what you should be known for, then build the strategy, content, creative direction and opportunities that personify your world.
We don’t just build audiences.
We build relevance.
Services
Content & Thought-LeadershipDistribute your world.
We turn your expertise, experiences and opinions into a systematised channel-native content engine. This is the execution of your content that elevates you.GHOSTWRITINGCONTENT EXTRACTIONSCHEDULINGPUBLISHINGCOMMUNITY ENGAGEMENT
Creative Direction & ProductionTaste worth sharing.
We direct the visual world around your personal brand, from concepts and shoot briefs to photography, video and social-first production.PRODUCTIONSCRIPTSCAPTURINGEDITINGCREATIVE DIRECTION
Relevance & PRA reputation that’s valuable.
Beyond your own channels, we build the associations, editorial opportunities, conversations and cultural moments that give your reputation weight.PRESSPODCASTSSPEAKINGPARTNERSHIPSAMBASSADORSHIPS
Why For The Record
We build the person
to grow the business.
Your personal brand isn’t separate from business growth. It’s a vehicle for it.
Your voice should sound like you. That’s your USP. We have journalist-educated content writers who don’t rely on AI.
Every story ladders back to the reputation and business you are building. Personal brand is a marketing channel that creates a halo effect.
A low-friction system extracts your thinking without swallowing your calendar.
Why now
In a low-trust world,
people are the USP.
Because people buy from people.
consumers are more likely to purchase from a company whose people consistently share their story.
of company market value is attributed to CEO reputation.
of buyers trust a company more when its senior team shows up credibly online.
Journal of Features
Selected Work
Impressions122,29615,141% growth
June 2026July 2026August 2026
01 / Ash BlackCo-Founder, nuAura Health
From launch story
to visible authority.
Clear positioning and a consistent LinkedIn system turned Ash's entrepreneurial story into credibility for his health tech launch.
In 4 months3,000LinkedIn followers
100%Follower growth
122,296Impressions
Engagements27,869666% growth
Aug 2025Apr 2026Aug 2026
02 / Marisa PosterCo-Founder, PerfectTed
From founder voice
to cultural authority.
Thought leadership across leadership, culture and ADHD turned Marisa’s perspective into consistent engagement, reach and high-value opportunities.
In 6 months£25,000Paid partnerships secured / 2,400% growth
13Podcasts & speaking events booked
8,000Instagram followers / 33% growth
Impressions8,629,079Past 365 days
JuneDecemberJune
03 / Alex VaccaFounder, ColdIQ
From expertise
to commercial pipeline.
A structured LinkedIn content system turned Alex’s operating expertise into a 54,000-person audience and measurable commercial demand.
In 1 year57,000LinkedIn followers / 166% growth
8,629,079Impressions / 210% growth
Combined impressions39,571Top 3 posts
04 / Ash HolmesFounder and B2B growth leader
From industry expert
to a leading female voice.
We structured Ash's content to establish her as a credible female leader in the B2B industry. We connected and engaged with a targeted female audience to broaden her network and position her as a female thought leader.
In 3 months72,000LinkedIn followers / 122% growth
114,000Monthly impressions / 114% growth
Contact us